Growth Potential


Organisational Strategy & Business Planning

Development; Implementation; Review

Specialist Strategies

Diversity & Inclusion; Advocacy; Safeguarding

Our team

About us

GROWTH POTENTIAL is an established boutique strategy consultancy supporting not-for-profits, social enterprises, arts organisations and SMEs to deliver impact through agile and effective strategy. We support clients at any or all key stages in the strategy cycle – development, implementation and review.

We also support clients with specialist strategies such as Diversity & Inclusion, Advocacy and Safeguarding and executive coaching for leaders.

Organisations are operating in an increasingly complex and uncertain world. Effective strategy requires embracing that complexity and uncertainty and through good analysis, discussion and decision-making, agreeing clear strategic goals and accompanying measurable implementation plans, while retaining the necessary agility to adapt and respond to a changing environment.

In support of achieving this strategic clarity and agility we are noted for our ability to; ask the right questions; analyse and distil the complex; identify challenges and opportunities; facilitate reflection and meaningful discussion; constructively challenge assumptions and potential biases; build consensus; define metrics; and highlight necessary alignment of resources, structure and culture.

What our clients say

".... invaluable for our senior management team. .... already delivering significant growth in turnover and margins."

Sean McNulty
Managing Director, Dolmen

"....If you want to develop a strategy that will deliver for your business, talk to Mary!"

Rosemary Keogh
CEO, Irish Wheelchair Association

"...brought positivity, productivity & professionalism to the task..."

Feargal Hynes
Head of Operations, Druid

"...100% commitment all the time.....always gets to the best decision....."

Helen Ryan
eX-CEO, Creganna Medical

"..delivered a marked increase in sales...."

Mark McArdle
Managing Director, Festo Ireland

"... had an extremely positive influence on the individual managers she worked with and the company as a whole...."

Jim Martin
Managing Director, BEC Consultants

"...made a sufficiently compelling case for support that we secured three year funding for growing our youth programmes..."

Jordan Campbell
Strategic Communications & Business Development Manager, Dublin Rape Crisis Centre

"I would absolutely recommend Mary for any strategic development or business modelling work"

Tammy Darcy
Founder, The Shona Project

"Astute business insight & a propitious, supportive approach"

Ed Sheehan
Financial Controller, Apex Geoservices

" important contribution to a successful management development programme for Concern..."

Honor Marr
Head of Learning & Org Development, Concern Worldwide

"Great company to partner with for our Unconscious Bias training sessions."

Eveyline Clarke
HR EMEA, Xilinx

"...Mary's dynamic nature has been instrumental in helping us to grow our services.
(She) was instrumental in helping us to identify a wider funding base for the organisation.....which will ensure the effectiveness and viability of the organisation into the future. ......was a delight to work hesitation in recommending her."

Helen Culhane
Director, Children's Grief Centre

"...I cannot describe how valuable it is to have a structured approach to development..."

Sophie O'Neill
Coaching client

"....Growth Potential has enabled WITS to explore its potential and develop an appropriate plan to achieve it, thank you!"

Marion Palmer
ex-Chair, Women in Technology & Science (WITS)

"...workshop was engaging, thought provoking and has stayed with me since."

Noreen Gumbo
Programme Leader – HIV & Gender Equality – Trocaire

"...Mary employed a very inclusive approach, appealing to many different styles of learning or discussing. She covered a lot of ground in a calm, safe but thought-provoking & challenging environment and engaged the audience throughout, using different techniques..."

Sarah Romoli
Business Engagement Manager, Microsoft

"....extremely informative and valuable....


...As somebody in a leadership position, the workshop highlighted some positive changes I could make to my own behaviour and also to reassess how to facilitate more women into leadership positions."

Joanne Horgan
Director, Vizor Ltd

"...recommend Growth Potential unreservedly."

Sonja Ferguson
Marketing Manager, Festo Ireland

"With the help of Growth Potential I am now in a job that I’m passionate about and that offers exciting future perspectives. .... I would encourage anybody to talk to Growth Potential for career advice or skills set assessment.

Sabine Cahill